The Pokémon Company International, Inc. — Media Usage Guidelines

The Pokémon Company International, Inc. (“TPCi”) or its affiliates makes available the images, audio, video, and other copyrighted material, and brands, trademarks, service marks, logos (the “Branding Material”) contained on this page (collectively, the “Content”) subject to these Guidelines.
Limited license: The Content is intended to be used solely for editorial or informational purposes, including on blogs, newspapers, news websites, journals, and other media. TPCi grants you a non-exclusive limited right and license to use the Content, solely for informational or editorial purposes. In no event are you authorized to commercialize the Content, including without limitation, by selling the Content or charging a fee for access to it. The license granted in these Guidelines is limited strictly to non-commercial uses. You may not sublicense or transfer this license to any third party. You may not modify, alter or create derivative works of the Content.
Restrictions: You may not use the Content (i) in a way that implies partnership, sponsorship, or endorsement; (ii) in a way that makes our brand or logo the most distinctive or prominent feature of what you’re creating; or (iii) in conjunction with any materials considered to be, in our sole discretion, objectionable, illegal, or otherwise offensive.
Brand usage: You may not use the Branding Material: (i) in the name of your business, product, service, app, domain name, social media account, or other offering or publication (online or offline); (ii) more prominently than the name of your product, service, brand or publication; (iii) on any merchandise you are selling or distributing; (iv) in a way that implies affiliation with, or sponsorship, endorsement or approval by TPCi of, any publications, products or services; or (v) in a way that alters or distorts the Branding Material. Without limiting the foregoing, you shall not use any Branding Material in a way that tarnishes or dilutes the Branding Material, or that holds in a bad light TPCi or any of its products or services. To the extent TPCi disseminates or provides to you any additional brand usage guidelines, any use by you of the Branding Material shall strictly conform to such brand usage guidelines. 
Attribution: You shall not add any watermarks to any Content or display your own or any third-party copyright or trademark notice in connection with the Content, unless approved in advance in writing by TPCi.
Ownership: TPCi, and as applicable its third-party licensors, own all rights in the Content. Nothing above shall be construed as granting anything more than a temporary revocable license to use the Content in a strictly non-commercial manner as provided herein.
Content provided “as is”: TPCi makes no warranties whatsoever regarding the Content. All Content is provided “as is,” and to the maximum extent permitted under applicable law, TPCi shall have no liability to you or any third party for any damages, injuries, or claims of any nature arising from or related to your use of the Content.
Conflict with Games Press Ltd. terms: To the extent these Guidelines conflict in any way with the Games Press Ltd. terms applicable to the Games Press website, these Guidelines shall govern.