London — 15 Nov. 2023 — Today, The Pokémon Company International and A.P.C. launched their first-ever fashion collaboration featuring fan-favourite Pokémon from the Kanto region: Pikachu, Bulbasaur, Charmander and Squirtle. The collection combines A.P.C.’s renowned minimalist signature with colourful Pokémon to create ’90s-inspired designs that are both playful and simple — while nodding to the decade when the popular brand was born in Japan.
Select items from the collection are available starting today at Pokémon Center U.K., the premier online destination for official Pokémon merchandise and apparel. The collaboration, which includes A.P.C.’s cult raw denim jacket, merino sweater, striped jersey and more, will take Pokémon fans back to 1996, when the beloved entertainment franchise was first established, with Pokémon appearing on these classic fashion pieces.
“We are thrilled for Pokémon fans and fashion enthusiasts to discover the Pokémon × A.P.C. range,” said Mathieu Galante, EMEA director of licensing at The Pokémon Company International. “The stylish and raw identity of A.P.C. associated with the instantly recognizable Pokémon imagery brings a timeless yet contemporary feel to the collection that will charm fans of all ages.”
The collection also includes accessories and children’s apparel, as well as more adult apparel, available at apcstore.com and in A.P.C. stores.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
About A.P.C.
Founded by Jean Touitou in 1987 A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality. Jean Touitou works with his wife, Judith Touitou, the artistic director of A.P.C.
Press release
