London, UK — June 13, 2022 — The Pokémon Company International, in partnership with Swedish endurance brand Craft Sportswear, today announced a new line of high-quality apparel featuring some of the most beloved Pokémon from the franchise. Trainers in the US, Canada and UK can prepare for battles to come with Craft Sportwear’s versatile tops, bottoms and accessories, available exclusively at Pokémon Center starting today.
The Pokémon Center × Craft Sportswear line includes a full assortment of innovative men’s and women’s apparel perfect for Pokémon adventures and suitable for various terrains or weather. Pikachu, Gengar, Lucario, Gardevoir and more are beautifully showcased on the line’s unique performance tees, tanks, jackets, joggers, shorts and socks. Apparel and accessories from the Pokémon Center × Craft Sportswear line are available now at PokemonCenter.co.uk.
“With our partnership with Craft Sportswear, known for their premium apparel and accessories, our goal is to equip Trainers with versatile activewear so they can continue to motivate themselves and others to confidently and comfortably rise to every challenge,” said Cindy Ruppenthal, senior director of e-commerce at The Pokémon Company International. “Whether they are heading to the great outdoors, hitting the gym, or hanging around at home, we want Trainers to have a variety of reliable pieces for any activity.”
Craft Sportswear prides itself on designing high-quality, innovative activewear, and this collaboration with Pokémon Center continues that legacy with apparel designed specifically with
Trainers’ needs in mind.
“Our vision at Craft Sportswear is to bring joy and new possibilities to athletes in everyday life,” said Eric Schenker, CEO of Craft Sportswear North America. “Through this collaboration, we hope to inspire and excite Pokémon Trainers with the design, innovation and performance of this exclusive collection.”
For more information on the Pokémon Center × Craft Sportswear collection, please visit PokemonCenter.co.uk.
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
About Craft Sports
Craft is a Swedish brand specializing in clothing and footwear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes. For more, visit craftsportswear.co.uk
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