Press release

Registration for the EUIC Pokémon Center Pop-Up Store Now Open

Pop-Up Store Coming to ExCeL London This April for Fans, Competitors Alike

London — 5 April 2023 — The Pokémon Company International announced today that reservations are now open for the Pokémon Center Pop-Up Store at the 2023 Pokémon Europe International Championships to be held 14 to 16 April at ExCeL London. For the first time, fans will be able to visit a physical Pokémon Center Pop-Up Store at a Pokémon EUIC event[1], where they will be able to find a variety of premium Pokémon merchandise and exclusive International Championships products featuring stunning designs.
 
Reservations can be booked on the official EUIC website here: https://pkmn.news/3m6Dp91
 
The 2023 EUIC Pokémon Center Pop-Up Store will be open 8:30 a.m. to 6 p.m. 14 April, 8 a.m. to 6 p.m. 15 April and 8 a.m. to 4 p.m. 16 April within Halls N15 to N18 at ExCeL London. Featuring exciting new product lines featuring fan-favourite Pokémon, engaging photo opportunities and more, the EUIC Pokémon Center Pop-Up Store will provide an opportunity for both the general public and EUIC competitors to enjoy the immersive world of Pokémon. Time slot reservations for attending the EUIC Pokémon Center Pop-Up Store may be placed before the store opens and throughout the weekend, subject to availability.
 
The 2023 Pokémon Europe International Championships will be held 14 to 16 April at ExCeL London. Trainers from around the globe will battle it out in the Pokémon Trading Card Game, the Pokémon Scarlet and Pokémon Violet video games, Pokémon UNITE and Pokémon GO. These amazing events will feature high Championship Point payouts for TCG and Video Game Championship (VGC) players and direct invitations to the World Championships for Pokémon GO.
 
Find out more about the 2023 Pokémon Europe International Championships here. Fans in the UK can also sign up for a Pokémon Trainer Club account to get email updates about upcoming products and new merchandise releases on PokemonCenter.co.uk.
 
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
 

 
[1] Entry to the Europe International Championships Pokémon Center Pop-Up Store does not grant entry to the Pokémon Europe International Championships.