Media alert

EXPLORE THE NATURAL WONDERS OF THE LENTAL REGION AND UNCOVER THE MYSTERY BEHIND THE ILLUMINA PHENOMENON IN NEW POKÉMON SNAP

14 January 2021 – London, United Kingdom: Become the ultimate Pokémon photographer when New Pokémon Snap launches on 30 April, exclusively on the Nintendo Switch console.

Get ready to visit the many beautiful isles of the Lental region in New Pokémon Snap. Filled with diverse ecosystems from dense jungles to vast deserts, the archipelago of the region is an untouched natural marvel, packed to the brim with Pokémon just waiting to be seen. In New Pokémon Snap, players will take on the role of a budding Pokémon photographer and work with Professor Mirror and his assistant, Rita, on an ecological survey to photograph Lental Pokémon thriving in nature.

The untouched expanses of the Lental region may sound intimidating at first, but don’t worry—the NEO-ONE will be on hand to keep you safe. When visiting an island, players will hop into the NEO-ONE and be auto-driven across various paths on the island, freeing them up to focus on snapping the perfect shots.

Wild Pokémon are all around and have adapted to thrive in the various environments. They may be seen living in groups patrolling their territory, wandering serenely on their own, flying across the vast sky, or even playing with other Pokémon species. Players will be able to interact with Pokémon by throwing a fluffruit (a tasty fruit found throughout the region) to catch their attention or watch them eat. You can even use fluffruit to draw out Pokémon into a variety of situations to see how they react!

Some Pokémon and vegetation players discover may even emit a special glow. These strange occurrences are found only in the Lental region and are known as the Illumina phenomenon. Jump into the trusty NEO-ONE, and uncover the secrets of this mystery!

Professor Mirror will be on hand to evaluate and score players’ photos. Photos of Pokémon are evaluated based on the subjects’ poses, how large they appear, how directly they’re facing you, and where they fall in frame. As players take more photos and go on research expeditions, they may see Pokémon behaving in entirely new ways. Players will have to take many photos and use their highest-scoring shots to fill out their Pokémon Photodex.

New Pokémon Snap will be available exclusively on Nintendo Switch and will launch Friday, 30 April. For more information on New Pokémon Snap, please visit Pokemon.co.uk/NewPokemonSnap

Starting today, Trainers can preorder New Pokémon Snap via Nintendo eShop.
A link to the latest New Pokémon Snap trailer can be found here: https://youtu.be/u1HnoQVqgEA
 
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.

About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch home console and Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including the Nintendo Switch™ and Nintendo 3DS family of systems, including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.