Media alert

POP-UP POKÉMON CENTER TO OPEN IN LONDON THIS OCTOBER

London, UK—August 5, 2019—The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail location in London this October. Located in Westfield London (Ariel Way, Shepherd’s Bush W12 7GF) and open only for a limited time from October 18 to November 15* 2019, the store will give fans a chance to browse and purchase a range of Pokémon Center-branded products, including exclusive designs not found anywhere else.
 
The pop-up Pokémon Center London celebrates the highly anticipated launch of the Pokémon Sword and Pokémon Shield video games for Nintendo Switch this November; paying tribute to the United Kingdom’s role in inspiring the design and feel of the all-new Galar region players will explore in the games.
 
Further details on opening times, products available to purchase and additional in-store activities will be revealed in the coming months.
 
Pokémon Sword and Pokémon Shield will be released worldwide on November 15, 2019, exclusively for Nintendo Switch.
 
*Dates may be subject to change