Media alert


LONDON — 26 May 2023 — The Pokémon Company International is firing up its tour bus and hitting the road for a Pokémon May Half-Term Tour at select Smyths Toys Superstores this half-term.
Kicking off 27 May, the party tour will visit stores in Hedge End, Milton Keynes, Norwich, Mansfield, York, Hull and Leeds. A variety of exciting Pokémon activities will be on hand, including face-painting, a colouring wall, free giveaways, visits from Pikachu and photo opportunities.
Shoppers will be able to browse a diverse range of Pokémon products, including Pokémon TCG items like the exclusive Shaymin VSTAR Premium Collection and Darkrai VSTAR Premium Collection; new additions to Jazwares’ toy line, including plush of Pokémon from the Pokémon Scarlet and Pokémon Violet video games—Sprigatito, Fuecoco and Quaxly, as well as Pikachu; and a new wave of plush from the Squishmallows and Pokémon collaboration. Additional products include Pokémon Funko Pop! figures and a range of Abysse products, including Pokémon breakfast and gift sets.
“We are thrilled to celebrate our strong and successful relationship with Smyths Toys with this exciting new Pokémon May Half-Term Tour,” said Simon Benton, vice president of TCG sales for The Pokémon Company International. “We are always looking at new ways to engage with customers, and with our Pokémon bus, a host of Pokémon product and a range of fun activities on offer, we hope to provide an inspiring and engaging experience that will encourage Pokémon fans old and new to come and join the party.”
The tour will visit Smyths Toys Superstore in Hedge End on 27 May, Milton Keynes on 28 May, Norwich on 29 May, Mansfield on 30 May, York on 31 May, Hull on 1 June and Leeds on 2 June.
For further information, please contact:
Valerie Taylor, Publicity Consultant: 
Tel + 44 7889 666594 
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit
About Smyths Toys
For media enquiries about Smyths Toys Superstores, please contact:
Aoife Daly at or on 00353 87 6787020.
Link to UK store locations: ;
Smyths Toys Superstores has over 135 store locations throughout the UK and Ireland. The leading toy retailer carries all the top brands and prides themselves on offering the most competitive prices on the best possible selection of products including toys, baby, outdoor and software games.
Link to Smyths Toys Superstores website: 
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