London, 24 January 2026 – Trainers can now express their connection to Pokémon with the new ready to wear collection; Pokémon x JimmyPaul by Difuzed, exclusively available now on Pokémon Center, the premier online destination for official, high-quality Pokémon merchandise is the U.S, Canada, Australia, New Zealand and the UK.
As the world celebrates 30 years of Pokémon, Amsterdam-based designer JimmyPaul recently presented his high fashion collection ‘ROAM’ at London Fashion Week, inspired by his favourite Pokémon. From this bold runway statement, the ready to wear line was born, translating couture into accessible pieces for Trainers worldwide.
The Pokémon x JimmyPaul by Difuzed collection is an extension of ROAM’s ethos and inspiration; rooted in childhood nostalgia and the designer’s lifelong love of Pokémon, the collection showcases designs featuring iconic Pokémon originally discovered in the Kanto region, including Pikachu, Gengar, Electabuzz, MewTwo and Mew.
Highlights from the collection include:
- Pokémon x JimmyPaul by Difuzed: Pikachu Workwear Jacket. Featuring an allover design of the iconic Electric-type Pokémon, it draws inspiration from Japanese workwear and the bold spirit of the 1980s. Graphic, powerful and unmistakably playful.
- Pokémon × JimmyPaul by Difuzed: Gengar Heavy Jersey T‑Shirt. Cut in heavy jersey with a crew neckline and a drop‑hem back. A bold front screen print puts Gengar front and centre, with embroidered artwork across the back
- Pokémon x JimmyPaul by Difuzed: Electabuzz Knit Sweater. A black knit charged with bold lightning bolts for the Electric‑type powerhouse. High‑contrast, punchy and built to stand out.
- Pokémon x JimmyPaul by Difuzed: Mewtwo Jacket. Front‑and‑back embroidered artwork of the Psychic‑type Legendary Pokémon. A palette of pink and purple hues, car-racing influences, 90s streetwear and an aesthetic that is both tough and sweet.
- Pokémon x JimmyPaul by Difuzed: Mew Heavy Jersey T‑Shirt. Front‑and‑back screen‑printed and embroidered details of the Psychic‑type Mythical Pokémon. Pink tones with racing track cues and ’90s touches keep it light, playful and easy to wear.
“Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe,” says JimmyPaul. “This collaboration feels like bringing those childhood dreams to life.”
Mathieu Galante, Senior Director of Licensing for The Pokémon Company International, adds, "We’re delighted to have launched this collaboration with JimmyPaul. Following its London Fashion Week debut, the response from Trainers has been fantastic. Jimmy’s bold creativity, paired with Pokémon’s sense of fun and adventure, has really brought this partnership to life for Trainers everywhere.”
CEO of Difuzed Gilbert El Kalaani adds, “This collaboration is a clear example of how fashion, fandom, and culture can meet with authenticity. As a long-term partner of Pokémon, our role at Difuzed is to represent what the brand has meant to fans for 30 years and to celebrate that legacy on a global fashion stage, while helping creative visionaries like JimmyPaul translate those worlds into bold, modern expressions that resonate with fans in the real world.”
The collection is available on PokémonCenter in the U.S, CA, UK, AU and NZ now.
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About The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
About Difuzed
Since 1994, Difuzed has been a leader in bridging the gap between brand and market. With a focus on design-led product development, Difuzed creates on-trend yet timeless products in collaboration with more than 100 world-renowned gaming, entertainment, and evergreen brands. Proud of its 360° approach, Difuzed designs, produces, and distributes apparel and accessories in over 50 countries worldwide.
For more information, visit www.difuzed.com or follow @difuzed on Instagram.
About JimmyPaul
An Amsterdam based fashion brand creating looks and garments for celebrities like Lady Gaga, Rihanna, Katy Perry, Lizzo, and Miley Cyrus, while exhibiting collections globally at art fairs and design shows.
JimmyPaul is known for the use of colorful juxtapositions and bricolage of pop culture references, using expressive handcrafted garments and materials – all while having an optimistic view of the world of art and design. JimmyPaul shows that fashion can be fun and have humor while integrating intelligent poetry in its concepts and creating collections that give way to deeper storytelling.