PIKACHU AND FRIENDS WELCOME PRESCHOOLERS INTO THE WORLD OF POKÉMON WITH NEW POKÉMON PLAYHOUSE APP

Featuring friendship, fun, and nurturing play, new mobile app from The Pokémon Company International is the first-ever digital preschool experience for the Pokémon brand

BELLEVUE, WA – Sept. 21, 2017 – The Pokémon Company International launched Pokémon Playhouse today, an app designed for children between the ages of 3–5 years. The app, which is the first-ever official digital Pokémon experience for preschoolers, is available now on iPhone, iPad, and Android devices as a free download without in-app purchases.
In Pokémon Playhouse, aspiring Pokémon Trainers can explore an adorable indoor and outdoor playhouse environment featuring a wide variety of entertaining and engaging activities. As they explore Pokémon Playhouse, preschoolers will encounter cute, never-before-seen expressions of Pokémon such as Pikachu, Bulbasaur, Litten, and Snorlax. The more that young Trainers play, and the more activities they complete, the closer they get to hatching Eggs that feature additional adorable Pokémon to play with and add to their collection. In all, there are over 50 beloved and recognizable Pokémon for young Trainers to discover and engage with.
Every location within Pokémon Playhouse features activities created just for younger Pokémon fans, such as taking care of Pokémon in the Pokémon Grooming activity, or identifying Pokémon in the night sky in the Search the Stars feature. The bond between players and their Pokémon pals can also be strengthened by starting a musical band, feeding them tasty treats, or taking them to an interactive park. Trainers can also develop critical thinking skills by practicing puzzles or engaging in an in-app story time which deepens the backstory of the Pokémon friends in the playhouse. A friendly human character hosts and narrates all the activities so children can enjoy every aspect of Pokémon Playhouse regardless of their learning level.
“The Pokémon brand truly is a property for all ages, and the ability to complete activities with cute new expression of recognizable Pokémon in Pokémon Playhouse offers our youngest fans the opportunity to explore the world of Pokémon in an environment made just for them,” said J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International. “As the popularity of the Pokémon brand continues to grow, we’re thrilled to launch the first-ever Pokémon preschool expression with Pokémon Playhouse, offering parents an age-appropriate and entertaining experience for the littlest Trainers in their family.”
 
For more information about Pokémon Playhouse please visit the official website: pokemon.co.uk/Playhouse

Parents and fans can join the conversation online with #PokemonPlayhouse
 
About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com.
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