The Pokémon Company International and Fathom Events Partner to Bring Pokémon the Movie: The Power of Us to Cinemas in Select Locations Worldwide
First Trailer Unveiled for the New Animated Pokémon Movie, Coming to Theatres as a Limited Release Later This Year
LONDON, UK, AND DENVER—July 30, 2018—Today, The Pokémon Company International announced that it is once again partnering with Fathom Events to bring a new animated film, Pokémon the Movie: The Power of Us, to select cinemas in multiple territories as a limited theatrical release. The agreement with Fathom Events, the recognized leader in event cinema distribution, follows a successful cinema event collaboration last year that showcased Pokémon the Movie: I Choose You! and garnered strong attendance worldwide.
Based on the globally popular Pokémon brand, Pokémon the Movie: The Power of Us follows Ash and Pikachu as they join forces with a diverse new cast of characters to rescue a seaside town from a series of threatening incidents. Filled with unique challenges and thrilling Pokémon battles, and set during a festival celebrating the Legendary Pokémon Lugia, this heartwarming film illustrates the value of teamwork and putting aside each other’s differences.
“Pokémon the Movie: The Power of Us gives fans and families an opportunity to come together in witnessing new plotlines, characters, and settings unfold in the Pokémon world,” said J.C. Smith, senior director of consumer marketing at The Pokémon Company International. “We can’t wait to bring the magic of Pokémon to life on the big screen again with Fathom Events’ expertise in event cinema.”
The highly anticipated Pokémon the Movie: The Power of Us will be shown in movie theatres in select markets. More information on the cinema events, including participating movie theatres, screening dates, and ticketing, will be available soon. Since debuting as Pokémon the Movie: Everyone’s Story in Japan, where the Pokémon franchise originated, the movie has already received widespread viewership.
“We are excited to work with The Pokémon Company International on their latest entry in animation by debuting Pokémon the Movie: The Power of Us outside of Japan,” said Ray Nutt, CEO of Fathom Events. “We look forward to delivering another high-quality Pokémon experience that will delight fans nationwide and abroad.”
Fans can watch the first movie trailer on the official Pokémon YouTube channel at the following link: https://youtu.be/e_J2WQ8N7_g. They can also visit www.FathomEvents.com now to sign up for updates on the upcoming limited theatrical release.
To learn more about Pokémon animation, visit www.pokemon.com/uk/, and join the conversation on social media with #PokemonThePowerOfUs.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
About Fathom Events
Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live Digital Broadcast Network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 941 locations and 1,496 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.
Shirley Kim, The Pokémon Company International
Katherine Schwappach, Fathom Events